Sector Report5 min read
Consumer Discretionary: Four Winners, Ten Failures
Booking and Airbnb print 30%+ margins. Amazon burns cash. The sector's bifurcation is getting worse.
Aug 31, 2026
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Retail, automotive, entertainment, travel, and consumer products
Sector classifications follow the GICS industry standard.
Companies ranked by free cash flow margin
Health grades across the sector
Booking and Airbnb print 30%+ margins. Amazon burns cash. The sector's bifurcation is getting worse.
Four A-grades at 20%+ margins. Nine F-grades burning through cash. This sector splits cleanly between digital platforms and everyone else.
Half the sector is burning cash. The other half is printing it at margins that make the rest look broken.